I’ve been selling all my life…
Today, I’m a marketing consultant, copywriter and sometime designer based in Houston Texas. I’ve worked for a variety of clients -over 250 actually in at least 60 different industries. Honestly, I’ve lost count.
These niches cover everything from mom-’n-pop businesses to some fairly large international companies. I’ve provided marketing advice and strategy to companies where I’ve uncovered hidden assets or created new profit centers for them. Much of my work in the earlier years was developing direct marketing strategies for companies that had never used this approach before.
I’ve only met a portion of my clients face-to-face, as I do much of the work by email, phone, and fax. But to be very honest, I enjoy meeting clients, so I do as much as I can locally.
I usually charge a project fee, a monthly retainer and in some circumstances receive a portion of my total earnings on contingency. My hourly fee for consultation is $200. My copywriting fees are considered mid-range by other copywriters and clients. Put another way, I am not the most expensive, but definitely not dirt cheap either.
I didn’t start out to be a marketer/copywriter. I worked in real estate for many years, both in sales and as an active investor. I transitioned into the real estate seminar business, and later into the general seminar/lecture bureau field.
I’ve probably delivered over 700 paid speeches to audiences in the US and Canada over a 10+ year period.
As soon as I hit my 40′s I became less enamored with traveling to make a living. And this was before TSA, terrorists and all the rest!
Around that time, I bought an information product written by a fellow in Florida. In his book, he mentioned another Florida copywriter and marketer named Gary Halbert. So, like a detective, I followed that lead, became a Halbert subscriber, and also a Dan Kennedy student.
For some reason, copywriting clicked with me in a big way. While I never regarded myself as any kind of writer before, “writing to sell” proved to be right up my alley.
In the last decade, I’ve probably sold for myself and clients – and this is a very conservative estimate – easily over 4 million dollars in products and services.
So, that’s my story and I’m sticking to it.