WHY LOCAL BUSINESSES SHOULD BUILD EMAIL LISTS
Today, ask any successful marketer and they will tell you “the money is in the list”.
As a local business owner, the same can apply to you as well.
By list, they mean their email mailing list, those who have opted in to receive emails from that particular marketer or business. It may seem obvious to those who have been online for any length of time, but there are many website owners who do not have any way of capturing visitors email addresses on their website.
This means they’re missing out on earning a lot more profit, for very little extra effort.
You may have heard the terms “cold list” and “warm list”. A cold list is a list of subscribers who haven’t been contacted in a long time, so their response to any emails would be low. However, a warm list is when the list owner has been regularly contacting their list, interacting with them and offering them a reason to stay subscribed to that list.
Having a warm list is very important.
Not only does it mean that any offer, special sale or announcement you send will get a better response, but it also means that your ‘conversion rates’ will be higher.
Your ‘conversion rate’ is the number who actually buy or call, or visit your business, divided by the total number of subscribers you send the email to.
After you’ve developed your list for a while you should know what your conversion rate is for different mailings. Knowing this will tell you how profitable each new subscriber can be to you, as well as existing subscribers.
This is the main reason building a mailing list is important. Once you know what your ‘conversion rate’ is, you can almost guarantee how much more traffic and sales you can drive to your business.
To keep a list ‘warm’ there are some things you should do, especially building trust with your list. Let your list know a bit about you, your business, your staff, and be approachable. Try to send quality, non-sales information regularly and only sprinkle in sales emails and affiliate offers at intervals.
Be upfront about the offers that you send out. Think long term profits from your list rather than quick profits that could ruin your long term future. A good list, properly worked, can add excellent profits to your business over many years! It’s a real asset.
Unfortunately some business owners, after hearing that the money is in the list, start to spam their lists with offers and advertisements hoping for that big pay day. It’s very easy for your subscribers to unsubscribe and chances are they will never resubscribe either. So, since your reputation on the line, you have to be careful.
There are numerous ways to build your mailing list. It’s important to note that by testing and measuring which methods bring the most opt-ins, you can create a highly effective list building strategy. Experts in local list building can help businesses take advantage of this new way to market.
AURORA IL SEO SERVICE
Any business in Aurora that wants a noticeable online presence does need Search Engine Optimization Services. These services are also referred to as SEO Services.
With millions of internet sites being published everyday in all kind of languages and about every topics, to compete requires a long term internet marketing strategy.
For an Aurora IL business, an optimized web site, using good SEO practices, will generate more traffic, more leads, more calls and
should ultimately produce more sales, clients and patients.
There is no one magic bullet to getting high rankings in Google and the other search engines. If there were, every SEO provider would know it and use it….and it would quickly become ineffective!
I’ve found the best approach is a comprehensive one.
Each of my client’s sites is different and what they want to accomplish is as well. There just are no cookie cutter solutions to
that work in this competitive marketplace. Every thing we do, is in a way, “custom”.
Typically, we first review your site and show you ways to improve your online visibility. Then we define a plan of action.
Once you have chosen the package of services that match your goals, and a realistic timetable. we go to work. We start by sending you an in depth analysis of the current state of your site (ranking etc) and then show you progress as we go along.
The best internet marketing research has shown time and again that organic search engine optimization strategies (Organic/natural SEO services) are far more cost effective then pay per click (PPC) (Adwords)advertising. That’s what I focus on SEO for Aurora clients, because in the long run, it almost always gives the client the best ROI.
Can SEO Success Be Guaranteed?
We can’t promise unsupported and unrealistic SEO goals. We work with the latest technology and organic search engine optimization techniques.
We routinely see clients in the western suburbs of Chicago that have increased their traffic by 300-600% and dramatically improved their ROI (Return on Investment).
The beauty of our organic-natural search engine optimization (SEO) is that it naturally improves your ranking in search engine AND decreases the need for paid advertising. This is the direction most of my clients are headed in, as the cost of PPC keeps heading higher.
It’s certainly competitive for Aurora IL businesses, but SEO ranking can replace expensive and ineffective yellow pages and newspapers.
Copywriters Resource List – Compliments of BRUCERUBY.COM
Gary Halbert
Probably more responsible for introducing the copywriting art to marketers than anyone in recent memory. He was a legend and had a gift for advertising that was rare. I got to meet him in late 2001 in Orlando, along with John Carlton and it was a highlight for me. His body of work lives on (at no charge) at thegaryhalbertletter.com
Michel Fortin.com
Collection of superb copywriting articles and other resources by one of Canada’s most successful Direct Response copywriters. Michel Fortin also is generally acknowledged as the #1 Internet copywriter working today.
John-Carlton.com (Marketing Rebel Rant)
Premier copywriter offline and now online as well. Has many successful controls running in national magazines and direct mail campaigns. For some time conducts live workshops and has a product line of copywriting materials….whatever you do, read his damn blog.
Clayton Makepeace makepeacetotalpackage.com
Arguably the #1 earner in Direct Response Copy, specializing in Health and Wellness Newsletters and Financial newsletters. 30 year copy veteran whose earnings exceed 2 million a year, it’s reported. He has the chops, so to speak.
There are a couple years worth of his newsletters on site. His educational products are excellent as well.
Books and Courses:
THE ULTIMATE SALES LETTER by Dan S. Kennedy– Great basic Copywriting book. Excellent value as little as $10
GETTING ALL YOU CAN OUT OF ALL YOU’VE GOT – by Jay Abraham
The best overall look at Direct Marketing and Understanding Offers.
Also a steal for only $10 or $15!
ADMAGIC COURSE by Brian Keith Voiles (Master Copywriter).
Brian receives $25,000 or $30,000 for one sales letter!
This is a very comprehensive course on ad copywriting that takes a rookie from square one to competency. It’s only available as a hard copy in a binder with cds included.
I personally own this course, and considering what copy courses cost today, this one is a steal. It can be had for around $100 on Ebay and thru resellers.